Automate aftersales: from customer question to follow-up task.
After a sale, questions, feedback and follow-up still need attention. We connect your agreed systems, prepare messages or tasks and show who handles the next step. Uncertain or sensitive cases go to your team.
A free 30-minute conversation about one process. No passwords or sensitive customer files needed.
A proposed workflow, not a live shop or customer result. Access, timing and approval are agreed for your situation.
The problem
After the sale it goes quiet — and that costs money
When follow-up is spread across inboxes and notes, it can be unclear who owns the next step. These are recognisable situations we can address together.
Customers disappear after purchase
A delivery is complete, but an open question or agreed follow-up can be overlooked when there is no owner.
Reviews never come in
Without an agreed process, review invitations are sent inconsistently. The invitation should be neutral and not depend on a positive feedback score.
Complaints escalate on social media
A complaint can move between mailboxes without a clear response. Give it an owner and track the next action, without restricting the right to leave a review.
The solution
What we automate in your aftersales
Choose one process first. We check the available access, contact rules and review points before committing to integrations or automatic actions.
Automatic follow-up flows
Prepare welcome or service messages with approved instructions. We agree the trigger, recipient and sending rules for your process.
Review requests at the right moment
Apply the same neutral invitation criteria to all customers after a genuine experience, regardless of satisfaction. No rewards, pressure or filtering out negative feedback. Platform rules and contact permissions are checked first.
NPS & feedback loops
Collect agreed feedback and assign questions or complaints to a colleague. Feedback handling is separate from the neutral review invitation.
Win-back for dormant customers
Make agreed follow-up moments visible. Before a commercial message is prepared or sent, check the permitted contact basis, preferences and opt-outs.
Support triage & AI replies
Categorise questions and prepare replies using approved knowledge. Uncertain or sensitive messages go to a person; automatic sending is separately agreed.
Upsell & cross-sell flows
Prepare an appropriate follow-up proposal using agreed product and customer data, where contact rules allow it. Actual replies and sales are measured, not promised.
How it works
From one task to a tested workflow
Choose and check
Choose one recurring task. Check source data, permissions, contact rules and who approves exceptions. Agree scope and timing in the proposal.
Build and test
Build the agreed connections and test fictional or anonymised scenarios, including missing data, opt-outs and duplicate actions.
Launch and maintain
Launch after the agreed tests pass. Monitor status, errors and handling time, with maintenance under the agreed subscription scope.
See a working example before discussing your own process
Try our order workflow with fictional data: from enquiry to stock check and draft invoice. It demonstrates the approach, not a live aftersales connection or a measured customer result.
FAQ
Questions about aftersales automation
What does aftersales automation cover?+
All post-purchase communication and processes: welcome emails and onboarding, NPS surveys, review requests, returns handling, support triage, upsell/cross-sell emails and win-back sequences for dormant customers.
What does aftersales automation cost?+
Our dashboard subscriptions start at €399 (Start), €799 (Growth) and €1,499 (Business) per month, excluding VAT. The agreed build, European dashboard hosting and maintenance are included, with no separate setup fee. Initial term 24 months; then cancellable monthly. Scope, integrations and usage determine the proposal. External licences and usage are agreed separately in advance. View plans →
Which systems do you integrate with?+
We check your CRM, shop, helpdesk and email setup. For example: HubSpot, Pipedrive, Shopify, WooCommerce or Microsoft 365. Subscription, API access, permissions and the intended action determine feasibility.
How long does implementation take?+
After the feasibility check, we agree the workflow, test criteria and delivery schedule. Timing depends on system access, data quality and scope. Production starts only after the agreed checks and approval.
How do we measure value?+
Agree a baseline and measurable outcomes, such as total handling time, pending tasks, errors and actual replies. Include review and rework, plus subscription and external costs. A draft message is not a sale; savings and revenue are not guaranteed.
Do only satisfied customers receive a review request?+
No. Apply the same neutral criteria to all customers with a genuine experience and permitted contact. A feedback score or complaint does not decide who may review. No rewards or prescribed positive text. Complaints can still receive their own follow-up task.
Which follow-up task keeps returning?
Discuss one task in a free 30-minute conversation. We map the systems, permissions and review points before proposing a first workflow. No sensitive customer data needed.
