Aftersales Automation

More reviews. Fewer tickets. More repeat customers.

Aftersales is where profit and reputation are made. We automate post-purchase follow-up — onboarding, reviews, support and upsell — so your team gets time back and every customer is consistently served.

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What we automate in your aftersales

Six concrete flows any SMB can deploy immediately.

Onboarding & welcome flow

Automated welcome emails with personal instructions, guides and first-steps content. Cuts first-week support tickets by 30-50%.

Review & NPS requests

Timed requests sent when customers are most satisfied. Direct routing to Google, Trustpilot or Kiyoh. +30-50% response rate.

Support triage & AI replies

Incoming tickets are auto-categorized and common questions answered directly by AI using your knowledge base.

Upsell & cross-sell flows

Based on purchase behavior, relevant products or accessories are offered at the right moment. Avg +15-25% repeat revenue.

Returns & complaints handling

Automatic return labels, complaint forms and status updates. All data syncs back to CRM and reporting.

Subscription retention

Prevent churn with targeted win-back emails for customers about to cancel — based on usage patterns and buying signals.

How we work — from zero to live in 2 weeks

1

Discovery (day 1-3)

We map your current aftersales processes, identify the highest-impact flow and document the ROI calculation.

2

Build & integration (day 4-10)

We connect CRM, email, review platform and helpdesk. AI is trained on your tone-of-voice and common questions. First end-to-end test runs on day 8.

3

Go-live & tuning (day 11-14)

Live with one flow, monitoring dashboard, and 3 months of support for iteration. Then we scale to additional flows.

Example result

Fashion webshop (NL) — €18,000 saved per year

12-FTE company with ~8,000 orders per month. Before automation: 4 support FTE, 8-hour average response, 1.2% review rate.

  • 73% of all tickets auto-resolved by AI answers from product data + FAQ
  • Review response from 1.2% to 6.8% (+467%) via timed NPS and review requests
  • Post-purchase upsell flow for accessories: +€12,400/month extra revenue
  • Two support FTE freed up for complex cases and retention

Frequently asked questions

What does aftersales automation cover?

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All post-purchase communication and processes: welcome emails, onboarding, NPS surveys, review requests, returns handling, support ticket triage, upsell/cross-sell emails, and win-back sequences for dormant customers.

What does aftersales automation cost?

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Our pilot costs €1,500 to €3,000 one-time (1 flow, 1-2 weeks). The full aftersales suite starts from €2,450 one-time + €249/month. The pilot amount is deducted when you proceed.

Which systems do you integrate with?

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All major CRMs (HubSpot, Pipedrive, Salesforce), e-commerce platforms (Shopify, WooCommerce, Magento), helpdesks (Zendesk, Intercom, Freshdesk), email (Outlook, Gmail) and review platforms (Trustpilot, Google Reviews, Kiyoh) via native APIs or webhooks.

How long does implementation take?

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From pilot to production in 2 weeks. Week 1: design, integration and testing. Week 2: live with one flow, then scaling. Your team is trained to make adjustments independently later.

What is the ROI?

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Customers typically see: +30-50% review response rate, -40% support tickets on common questions, +15-25% repeat purchases from upsell flows, and 15+ hours/week saved on manual follow-up. Most setups pay back within 3-4 months.

Related services

Aftersales works best combined with the following flows:

Follow-up automation Customer reactivation AI Outlook Agent
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