CRM, dashboards & operations

One dashboard connecting your CRM, processes and KPIs

Replace disconnected spreadsheets and manual copying with one secure workspace that displays live data, automates tasks and shows your team exactly what needs attention.

Answer 6 questions and immediately receive 3 automation opportunities, an indicative time saving and a suitable pilot.

Built by Utomatic

From projects and planning to invoices and forecasting

This demo dashboard shows how we combine projects, field teams, clients, work orders and financial insights in one operational workspace. All names, amounts and statistics are fictional and solely intended as a product demo.

FICTIONAL DEMO DATADark operations dashboard built by Utomatic showing project status, field team planning, revenue forecast and live charts
Utomatic operations dashboard — shown with entirely fictional demo data. No client results.

From problem to workspace

Where a custom dashboard makes a practical difference

A dashboard only creates value when it removes manual actions and helps people decide at the right moment.

01

Scattered information

Customer data, planning and financial status live across different systems and spreadsheets.

TodayCustomer data, planning and financial status live across different systems and spreadsheets.With automationOne reliable view with a clear data source for every KPI.
02

Manual handoffs

Employees copy data, send reminders and repeatedly assemble the same reports.

TodayEmployees copy data, send reminders and repeatedly assemble the same reports.With automationWorkflows automatically start tasks, checks and notifications.
03

Late intervention

Exceptions surface only after a deadline, customer or revenue is already at risk.

TodayExceptions surface only after a deadline, customer or revenue is already at risk.With automationFocused alerts show what needs attention now.

Example workflow

From new enquiry to action and insight

We define the exact steps together. This is a realistic example of how data can move through an operational dashboard.

01

New enquiry

Website, email or CRM

02

Validate

Validation and duplicate check

03

Enrich

Customer, owner and priority

04

Start action

Task, alert or approval

05

Dashboard

Status, KPI and exception

✓ Human review remains available for exceptions, approvals and sensitive decisions.

From data to action

More than a good-looking dashboard

The dashboard is the front end. Behind it, we connect and automate the complete process.

CRM integration

Synchronize contacts, deals, activities and ownership without duplicate entry.

Live KPI dashboard

Track pipeline, revenue, cycle time, service levels and bottlenecks in one place.

Workflow automation

Automatically start tasks, emails, WhatsApp messages and internal approvals.

Customer and partner portals

Give customers or partners secure access to requests, documents and status.

Automated reporting

Receive management reports and anomaly alerts without manual spreadsheet work.

AI insights

Use AI to summarize, prioritize and suggest next actions from current business data.

Integrations

Built around your existing stack

For each system, we assess the available API, webhooks, permissions and data quality before committing to an integration.

HubSpotPipedriveSalesforceMicrosoft 365Exact OnlineAFASMoneybirdTeamleaderMicrosoft TeamsAPI & webhooks

Security and operations

Access and control by design

Roles and permissions

Users only see and change what fits their function and responsibility.

Audit and traceability

Important actions and changes can be logged for review and investigation.

Secure connections

Credentials, permissions and data flows are limited to what each workflow needs.

Monitoring and continuity

We agree how errors, backups, updates and incidents are monitored and handled.

Our approach

From fragmented data to one working system

Process and data audit

We identify the decisions, tasks and KPIs currently costing time.

Working prototype

Your team quickly tests the key screens and workflows with realistic data.

Secure integrations

We connect CRM, calendar, email, accounting and other core systems.

Launch and optimize

After training, we measure adoption, data quality and time saved and improve accordingly.

Commissioning a CRM dashboard: what do we agree first?

Sales dashboards, operational workspaces and financial reports have different users and data sources. We first define the question your dashboard should answer and the action a team member should be able to take.

From phone call to CRM task

A voice agent can record a callback request. Your dashboard shows its owner, the next action and completion status. Call data and transcripts are only included under the agreed access and retention settings.

Connect phone calls to your CRM →

Dashboard or custom application?

An existing reporting tool may be enough for charts alone. If you also need approvals, document processing or customer access, we assess a custom application with suitable roles and permissions.

When custom software makes sense →

Current data with clearly defined KPIs

We choose a source for each field: for example, the CRM for deal status and accounting software for payment status. We define refresh frequency, duplicate detection and what users see if an integration fails. Real-time updates depend on the source API; periodic synchronisation may be a better fit.

What we test in a focused pilot

  • One workflow with representative data, fictional or anonymised where needed.
  • Whether counts and amounts match the agreed source and definitions.
  • Whether users see only permitted data and failures are visible.
  • Remaining manual steps, including recovery work and exceptions.

The dashboard demo above illustrates capabilities; its figures and charts do not prove revenue growth or time savings. We measure those effects in your process. The production quote includes licences, integrations, management and usage.

FAQ

CRM dashboard questions

Do we need to replace our current CRM?

Usually not. We connect the existing CRM and build the missing dashboards, workflows or portals around it.

Which CRM systems can you connect?

HubSpot, Pipedrive and Salesforce, among others, plus systems with a usable API or webhook.

Can different teams see different information?

Yes. Roles, permissions and dashboards can be configured per team or function.

How long does a first version take?

A focused prototype can often be tested within two weeks. Final timing depends on integrations, data quality and scope.

Is the dashboard image a real client result?

The dashboard is a product demo built by Utomatic. All visible names, amounts and statistics are fictional and do not represent a client or achieved result.

What does a pilot cost?

A focused pilot generally starts between €1,500 and €3,000 one-off. We agree the scope, acceptance criteria and price in advance. Production costs are determined only after the technical dependencies are clear.

Which automation should create value first?

Take the free scan and immediately receive three recommendations, a time-saving indication and a suitable pilot. Prefer to talk first? Book a dashboard session.